Here in the UK it’s almost impossible to watch a commercial TV channel without having to put up with the warblings of a comedy opera singer, or the amusing-at-first-but-now-rather-tired memoirs of a Russian meerkat, all in the name of attracting viewers to their insurance quote comparison sites. And if you escape the “funny” adverts, there’s usually a more serious ad for a competing site instead.
Clearly there’s a lot of money to be made in commission by such sites – which does raise questions about their impartiality. Forget “who watches the watchmen” – we want to know who compares the comparison sites?
Cette bande dessinée est aussi disponible en français
This comic is also available in French
Komik ini juga tersedia dalam Bahasa Indonesia
This comic is also available in Indonesian
Click here to download the SVG source for this comic
Do you require additional cover against transporter accidents? Yes.
G2: What are you doing?
G1: Just sorting out some new spaceship insurance.
G1: Do you want "Fully Comprehensive" or just "Third party, fire and warp core breach"? Fully Comp.
G2: I hope you got a good deal on the policy.
G1: Yeah — I used one of those comparison sites.
G2: And how did you pick the comparison site to use?
G1: No particular method — I just remembered their advert.
G2: Then how do you know you've used the best comparison site?
They might not be truly independent — pushing you to use a particular insurer because they get more commission.
G1: So what am I supposed to do? Audit all the comparison sites individuallỵ?
G2: No, you just have to visit compare-the-comparison-sites.net — they've already done all the hard work for you.
Our comics are released under a 
... which requires suitable attribution if you use them...
... and doesn't allow commercial use...
... and requires any derivative works to be released under the same licence.
This symbol indicates an SVG file that you can download and use under this licence
Discussion ¬